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The dark history behind Adidas — how a bitter feud between Nazis built the world's No. 2 athletic brand | The Business of Business
![In 1924, Adi and Rudolf Dassler started a shoe company in their mother's laundry room. They would one day divide that company into Adidas and Puma. Today, Adidas sells millions of sneakers In 1924, Adi and Rudolf Dassler started a shoe company in their mother's laundry room. They would one day divide that company into Adidas and Puma. Today, Adidas sells millions of sneakers](https://www.mitchelllane.com/cdn/shop/products/9781680206425.jpg?v=1674579181&width=1946)
In 1924, Adi and Rudolf Dassler started a shoe company in their mother's laundry room. They would one day divide that company into Adidas and Puma. Today, Adidas sells millions of sneakers
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